Lead Nexus Rollout Strategy

I completely understand your enthusiasm—that tells me you're going to be an incredible Lead Nexus partner! Here's the reality: we're doing this phased rollout specifically to ensure YOUR success. The beta group of 10 is essentially our test pilots. They're helping us work out any kinks, refine the process, and build the playbook that YOU will benefit from.

Think of it this way: Would you rather be first with a version 0.1 product, or be in Round 2 or 3 with a proven, refined system AND actual case studies showing what works in real markets? The dealers after beta are getting the advantage of lessons learned.

You're scheduled for Round [X], which means you'll go live on [DATE]. In the meantime, I'll make sure you get early access to the success stories coming out of beta so you can hit the ground running.

I hear you—and that's actually not how this works, and here's why it's BETTER for you: Lead Nexus isn't about artificial scarcity or territory carve-outs. It's about making YOU so good at converting leads that competition becomes irrelevant.

Here's the reality: The homeowner looking for motorized screens isn't shopping by dealer territories—they're searching online, clicking ads, and going with whoever responds fastest with the best message. With Lead Nexus, YOU have the AI working 24/7, YOU have the real-time optimization, and YOU have expert strategists helping you dominate your local market.

Think about this: If we gave exclusive territories, you'd be paying for protection instead of performance. We'd rather have you crushing it with appointments and installations than relying on us to keep other dealers out. Plus, in metro areas, there's WAY more demand than any single dealer can handle.

Our goal is to make you THE go-to dealer in your market through superior marketing, not artificial restrictions. That's a much stronger position.

Your urgency tells me you're serious about growth—I love that. Here's why we can't just jump you ahead: this isn't about holding you back, it's about setting you up to WIN.

The hard truth: If we onboarded all 400 dealers at once, you'd get a rushed setup, overwhelmed support team, and mediocre results. We've built this phased approach specifically so that when it's YOUR turn, you get white-glove treatment: a dedicated onboarding specialist, a fully optimized system, and proven strategies we've refined through earlier rounds.

What you CAN do right now: Start preparing. Review the materials we're sending, think about your ideal customer messaging, and watch the early success stories we'll share from beta and Round 1. When your round starts, you'll be ready to hit the ground sprinting, not stumbling.

In the meantime, you're still running your business. Use this time to get ready so that when we flip the switch, you're crushing it from day one.

Great question—and no, beta dealers are paying the same pricing as everyone else. No special discounts, no hidden advantages. Everyone gets the same transparent pricing structure: Entry, Mid, or Premium tier based on their business needs and goals.

Here's why beta dealers agreed to go first without a discount: They see the value and they want to be first movers in their markets. They're getting an advantage—but not a pricing advantage. Their advantage is TIME: they'll have 2 months of lead flow and optimized campaigns while later rounds are still waiting.

Your advantage in later rounds: You get a battle-tested system with proven results. You'll see real case studies, real ROI data, and real appointments scheduled before you even go live.

Everyone pays the same. Everyone gets the same tools. The only difference is timing—and honestly, going in Round 3 or 4 with proven playbooks might be the better position.

It's definitely not arbitrary—we're being very strategic to ensure success for everyone. Here's how we're deciding:

• Geographic diversity: We're spreading rounds across different markets to test Lead Nexus in various competitive environments and demographics

• Business size mix: Each round has new dealers, mid-size operators, and high-volume dealers so we can optimize for all tiers

• Tech readiness: Beta needs dealers comfortable with new systems; later rounds benefit from simplified processes

• Relationship strength: Beta participants are dealers with strong Fenetex relationships who'll give us honest feedback

Bottom line: We're not playing favorites. We're engineering each round to maximize learnings and success. Your round assignment was strategic, not random.

There's no such thing as a 'bad round'—only different timing. And here's the safety net: Lead Nexus is built on the Fenetex ecosystem that's already working nationwide. We're not guessing if this works—we KNOW it works.

Your protection: Remember, you're not locked into some massive contract. You're paying per appointment. If it doesn't work, you're not out huge money. But we're so confident it WILL work that we've structured it this way. We succeed when you succeed.

Market-specific customization: This is where the brand strategists come in. During your onboarding, we're crafting messaging specific to YOUR market. Rural Montana is different from Miami—we get that, and we adjust accordingly.

Plus, you'll see proof from earlier rounds before you go live. If beta dealers in markets similar to yours are crushing it, you'll know what's possible. And if they're struggling somewhere, we'll have already fixed it before it's your turn.

Let me flip this: What's MORE complicated—dealing with inconsistent leads, wasting hours qualifying tire-kickers, and wondering where your ad dollars went? Or having an AI system that works 24/7, books qualified appointments on your calendar, and shows you exactly what's working in real-time?

Here's what's actually complicated: Trying to DIY your marketing, hiring an expensive agency that doesn't understand screens, or just hoping the phone rings. THAT'S complicated and expensive.

Lead Nexus is simple: We handle the marketing. AI handles the qualification. You handle the appointments and installations. That's it.

The real question is: Do you want to keep struggling with lead generation, or do you want a system that actually works? Because in 6 months, the dealers using Lead Nexus are going to be dominating their markets, and the ones who sat out are going to be asking how to catch up.

I get why that feels frustrating—but let's talk about reality. First, there's enough business to go around. The motorized screen market is HUGE and growing. One dealer using Lead Nexus doesn't lock you out—it proves the system works in your market.

Your actual advantage: You get to see what messaging works in your market before you even start. If that dealer is running campaigns in your area, you'll get insights during onboarding about what's resonating with local customers. That's intel most dealers would pay thousands for.

Competition makes you better: When another dealer steps up their game, it forces you to step up yours. Lead Nexus gives you the tools to compete and win. Better messaging, faster response times, more qualified leads. You're not asking for protection from competition—you're asking for the tools to dominate it.

Plus, here's the truth: They're ahead by a few weeks, not years. By the time you're in Round 3 or 4, we'll have refined the system even more. You might actually end up with better results than they got in beta. Don't focus on their timeline—focus on YOUR success.

That's a fair concern—let me address it directly. Lead Nexus isn't some experimental side project. This is Fenetex making a strategic commitment to dealer success. We're investing heavily in the infrastructure, support team, and technology because we know this is the future of how dealers will grow their businesses.

Your risk is minimal: You're not signing a 5-year contract or putting down $50,000 upfront. You're paying a low monthly fee plus per appointment. If Fenetex somehow stopped supporting this (which we won't), you could pivot in 30 days. Compare that to hiring an in-house marketing person ($60K+ per year) or a traditional agency (12-month contracts).

The bigger risk: NOT adopting this while your competition does. In two years, the dealers who embraced Lead Nexus will have built massive customer databases, dominated their local search presence, and established themselves as THE screen company in their market. The dealers who waited will be asking 'how do I catch up?'

This isn't a gamble—this is Fenetex doubling down on dealer success. We're all in on this.

Absolutely—and we're planning on that! We'll be sharing anonymized results and case studies from beta and early rounds so later dealers can see exactly what's working. You'll get real numbers: appointments scheduled, conversion rates, ROI data.

Here's what we'll share: By the time you're in Round 3 or 4, you'll have access to success stories, best practices, and actual performance metrics from 60+ dealers across different market types. That's incredibly valuable data that beta dealers didn't have when they started.

The commitment: We're not asking you to commit blind. We're asking you to reserve your spot in a specific round. When you see the results coming out of earlier rounds and you're ready to go, we flip the switch. If somehow the results don't meet expectations (which we don't expect), you can decline when your round comes up.

But here's my prediction: Once you see what beta and Round 1 dealers are doing, you're going to wish you had signed up for beta. The data will speak for itself.